piar-logo
How using audience insights to shift perceptions in the food tech industry

A food technology company faced opposition due to statewide bans on their production methods, driven by lobbyists and disinformation. Lacking insight into pro-ban groups, the company struggled to counter the backlash.

Using audience analysis, the Piar identified the fears driving opposition and developed empathetic messaging to address concerns. This strategy helped improve engagement and refine their communication approach.

Lire la suite
case-vml
How VML and Prism used Audiense to power a brand new music culture report

VML London and Prism faced the challenge of brands oversimplifying "super fans" in the music industry, often treating them as a uniform group. This approach overlooked the nuanced differences within fandoms, making it hard to engage and monetize diverse audiences effectively.

Traditional survey methods provided limited insights, missing the dynamic nature of fan behavior pushing them to develop a data-driven methodology. 

Lire la suite
oca
Comment une association de lutte contre le cancer de l'ovaire a utilisé le ciblage d'audience pour atteindre 1 femme sur 6 au Royaume-Uni.

OCA embarked on a UK campaign aimed at raising awareness of ovarian cancer symptoms, strategically timed to coincide with World Ovarian Cancer Awareness Day on May 8th.

Given the unique nature of OCA's audience, the organization sought assurance in their campaign design to maximize its impact on the UK population and ultimately save lives.

Lire la suite
caseStudy-wwf
Comment l'analyse de l'audience a aidé le WWF à attirer un public de niche pour sa campagne Nature Positive

WWF International has issued a call for global action to reverse the loss of nature and achieve a nature-positive world by 2030. This initiative involved launching a campaign to emphasize the significance of a Nature Positive global objective, which required introducing new terminologies and concepts to the public.

Lire la suite
caseStudy-banco-pichincha
How Banco Pichincha concentrated on specific audience segmentations to reach a much wider audience organically

Sponsorships are no longer just a tool to build mass awareness – when engaging audiences, they can also deepen connections between fans and brands. See how Banco Pichincha increased campaign engagement by 10x with more accurate audience segmentation targeting.

Lire la suite
caseStudy-ideagoras
How audience intelligence helped a leading medical technology brand to shape a client-first strategy

Comment commencer à comprendre un public apparemment divers et très dispersé ? C'est exactement le défi qu'Ideagoras a dû relever pour le compte de la division des ultrasons portables de son client, une grande marque mondiale de technologie médicale.

Lire la suite
caseStudy-convosphere
How consumer insights helped a CBD e-commerce platform identify and engage micro-influencers 

Learn how a CBD e-commerce was able to engage with authentic micro-influencers and successfully promote their platform and new CBD product while circumventing the U.K. advertising restrictions.

Lire la suite
caseStudy-bayerische-staatsoper
How audience insights helped a world-famous opera house succeed in the digital age

Bayerische Staatsoper’s goal was two-fold: to increase the opera house's social relevance and reach a broader segment of society.

Lire la suite
caseStudy-convosphere
Comment la connaissance de l'audience a permis à une entreprise de se développer sur trois nouveaux marchés de l'éducation

Compte tenu de l'échec fréquent des expansions internationales et de la valeur potentielle des opportunités offertes à ses clients, Convosphere a dû se plonger dans les données pour déterminer si ces nouveaux marchés étaient viables.

Lire la suite
caseStudy-maven-road
How audience insights helped IBM uncover consumer must-go-to events

Determining affinity can be daunting when you’re dealing with a seemingly endless array of customers and data points. Maven Road had to take a massive sample size of data and make sense of it without getting too into the weeds.

Lire la suite
caseStudy-relevance
Comment le ciblage de l'audience a permis à une agence de luxe de séduire des personnes très fortunées

What’s the best way to target customers when you’re selling a product that costs millions of dollars to a niche audience? That’s the exact question that Relevance was tasked with answering on behalf of their client in the yachting space.

Lire la suite
caseStudy-smash
Comment une organisation à but non lucratif a utilisé le ciblage de l'audience pour collecter 1 million de dollars pour la justice sociale

SMASH, a nonprofit organization dedicated to helping provide students of colour access to college and career readiness resources, leveraged Audiense audience targeting to build their fundraising and building awareness campaign on social.

Lire la suite
caseStudy-universal-music
How Universal Music used audience insights to keep the fans at the heart of its artists’ communication

Universal Music leveraged Audiense capabilities to identify and understand their artist's audience segments to complement their traditional market research and feed into each artist's comms strategy.

Lire la suite
caseStudy-red-cloud

How audience insights helped a publicly-traded company pivot

Red Cloud relied on Audiense’s platform to analyse the data of their clients’ current audience while researching prospective ones...

Lire la suite
caseStudy-mapfre

How audience segmentation was key to creating a successful data-informed campaign

Using a three-stage methodology covering audience segmentation, profiling and, finally, activation and messaging, Convosphere was able to give MAPFRE a deep understanding of their audiences and...

Lire la suite
caseStudy-wwf

How WWF used audience intelligence to deliver key messages to relevant stakeholders

>During the United Nations General Assembly in September 2019, WWF wanted to encourage world leaders attending the #UNGA74 to publicly address the emergency around nature loss and acknowledge that bold action is needed to tackle nature loss...

Lire la suite
caseStudy-techMart

How Tecmart increased the profitability of digital marketing agencies whilst earning commission

With the aim to increase the breadth and quality of available social intelligence and data analytics tools to clients. Learn how Tecmart set out to Streamline effective technology adoption in order to completing briefs successfully...

Lire la suite
caseStudy-adroit

Comment Adroit a identifié les personnes qui ont déclenché le débat en ligne sur les cochons végétaliens Percy Pigs

Understanding who your community is and what they think is essential to any product release. The sentiments surrounding a product across social media has the power to shape the success of its launch. Who was spreading Percy Pigs controversy? ...

Lire la suite
caseStudy-maynooth

How the University of Maynooth could go about attracting a host of new Post graduates

The university was interested in creative a comprehensive profile of what a postgraduate student in Ireland looks like as well as how it compares to a the global community.

Lire la suite
caseStudy-emmys

How AI-enhanced audience research got an Emmy winner's new show off the ground

Successful storytelling is reliant on an intelligent understanding of who the audience truly is, what they value, what resonates with them, and what their lives are really like…

Lire la suite
caseStudy-telefonica

How Telefónica attracted 30,000 highly quality followers through precision targeting

Telefónica’s Think Big blog focuses on technology and new trends in Spain and Latin America, with a mission to drive the brand as thought leaders in this space…

Lire la suite
caseStudy-grayling

How Grayling helped a prestigious hotel chain uncover 358,000 new customers

Grayling’s prestigious hotel chain client had a similar number of followers to its competitor. But the client had no way of assessing the quality of those audiences…

Lire la suite
caseStudy-puma

The influencers with engagement rates 24x higher than PUMA, and how PUMA found them

PUMA’s #IGNITEYourCity campaign was bold. It visited 11 major cities in key markets, with athletic activity running for 21 days in each one. As well as major athletes, the campaign wanted to attract influential runners…

Lire la suite
caseStudy-foxSports

How relevant global targeting enabled FOX Sports to reach 600 million people in 2 weeks

Kindred needed to promote FOX Sports’ coverage of the Bundesliga as the league’s annual winter break came to an end. It was vital to connect with a large, relevant global audience in a short space of time…

Lire la suite
caseStudy-twitplomacy

How Twiplomacy connects directly with over 1,000 diplomatic missions and journalists, and gets a 25% response rate

Twiplomacy’s target audience of diplomatic agencies and world leaders all over the globe is a particularly powerful niche that is hard to effectively reach. Twiplomacy needed…

Lire la suite
caseStudy-elPais

How EL PAÍS maintains unique, personalised engagements with customers at scale

Modern audiences are not short on options for content, and traditional publishers need to constantly look to the leaders in technology to retain a relevant contemporary voice. EL PAÍS has a history of digital adoption…

Lire la suite
caseStudy-universityChester

How the University of Chester reached thousands of prospective students before their competitors, and saved countless hours

The university used the platform to create lists of over 2000 students and alumni by specific subjects, enabling a well-targeted recruitment drive for student ambassadors…

Lire la suite
caseStudy-DHLAfrica

How DHL Africa identified 65,000 influencers across Africa for the Rugby World Cup 2015

DHL’s #AfricaAsOne campaign was simple but massive: to pass a rugby ball across 45 countries in Africa on its way to London for the 2015 Rugby World Cup… 

Lire la suite