Comment l'analyse de l'audience a aidé le WWF à attirer un public de niche pour sa campagne Nature Positive

Le défi

WWF International has issued a call for global action to reverse the loss of nature and achieve a nature-positive world by 2030. This initiative involved launching a campaign to emphasize the significance of a Nature Positive global objective, which required introducing new terminologies and concepts to the public.

Initially targeting sympathetic organizations and NGOs, the challenge extended to engaging broader public audiences, necessitating precise targeting strategies to effectively spread the message.

La solution

The campaign aimed to advocate for a nature-positive mission within the Global Biodiversity Framework. WWF achieved this goal by leveraging targeted outreach to like-minded individuals and forming partnerships with other NGOs. Audiense  played a pivotal role in understanding the audience and identifying key targets.

Key Strategies:

• Construire des listes d'audience
• Maximiser les partenariats avec les ONG et le plaidoyer des influenceurs