About Twiplomacy
Twiplomacy is Burson-Marsteller’s thought leadership study, set up in 2012 by Matthias Lüfkens to monitor, advise, and report on the activity of world leaders, diplomatic missions, and government embassies on social media. Now in its sixth year, it produces over ten reports annually and has over 46,000 followers on Twitter alone, including many high-ranking government officials from around the globe.
