The insights an agency can obtain from the social audiences of its prospective clients can be the key to finally being selected by the advertiser. In only 45 mins this agency is able to get an unparalleled understanding of any audience and new opportunities any market has to offer to the ultimate customer...
Using social data, innovative companies are able to identify and understand any audience tailoring their strategy and delivering their purpose in the most impactful and relevant way possible...
Influencer marketing isn’t simply finding the most popular people to promote your product. It’s breaking down your marketing approach to target people who are on brand and are popular with your audience...
Influencer marketing can be used to identify potential macro influencers to sponsor your content, becoming the face of it. A record label used Audiense to identify the most relevant artists they had access to in order to drive engagement with a popular sponsor...
The purchase journey on B2B is not so easy. B2B buyers spend hours, days and sometimes months researching the technology, asking questions and bouncing ideas off their network. The most effective way to overcome their skepticism is by influencing their decisions through trusted third-parties – influencers...
Sponsors have a limited budget and limited time for sponsor seekers who don’t understand the potential audience they offer. A leading streaming service used Audiense to analyse their different markets and determine the potential (and relevant) sponsors they could approach...
This sports team used Audiense to leverage their community and activate new audiences for their travel sponsor. Running an Audiense Insights report on the travel market plus other tools the platform provide they were able to understand what percentage of their own audience was interested in their sponsor or the sponsor’s competitors...
The organisation behind an industry leading event surrounding climate change identified a community around this topic to then build the event and a lead-gen plan based on that audience. The event organisation used previous year’s engaged audience analysis to build a lead-gen campaign to potential attendees directly and through influencers, and find relevant speakers...
A technology platform wanted to target consumers that could be potential innovators and early adopters of new technology. They used Audiense to create a tailored audience and a targeting pack to reach these users, offering them early access to the beta version of their product...
A consumer goods company wanted to understand women talking about sexism in the workplace. They monitored keywords such related to sexism in the workplace to understand the content people talking about.
A prestigious brand found that their campaign hashtag was not exclusive to them. This is where with the use of sophisticated segmentation, they were able to refine Audiense analysis of this audience and remove whole segments that weren’t relevant to the conversation...
A world-leading sportswear brand wanted to be aligned with the #RunForTheOceans narrative and own the conversation during the World Oceans Day. They used Audiense to find the top 100 influential brands and to know how many of them were mentioned alongside the conversation...
A very popular fashion brand wanted to shed light on the trends within the style seekers audience, in order to use it to inform the content. They used the audience-centric social listening through the creation of panels to monitor the conversations of the influencers for each segment and identify trends, for real-time marketing actions...
Audience-Centric content creation allows brands to discover the content that resonates most with each segment across publications they visit and social media posts they interact with. A drink brand used Audiense to understand a new market and create content to resonate with a new product...
A marketing technology company wanted to identify potential journalists covering their space, to promote a new product launch. Using Audiense Insights they first uncovered the media their audience consume, to then identify the journalists within those media...
A B2B company wanted to reach B2B influencers through paid media. With Audiense they identified around 500 people, then created a piece of content that added real value to the conversation and promoted it within the right influencers...
A company wanted to understand the people engaging with Wimbledon and activate the segment with most in common with their brand. Using Audiense they were able to target this segment with ads over different channels...
A well-known gambling company used Audiense Insights to understand the audiences of their sponsors (5 clubs). With this understanding, they influenced their sponsor strategy to push certain activities to different sponsors based on the target audience they wanted to grow...
A global agency used Audiense to inform the paid media advertising strategy and define audience criteria on Facebook, Instagram, Youtube, Google Display, DSP and for paid influencers tactics.
German dog die hard fans? Japanese cricket lovers? You name it. Audiense has worked with several agencies helping them to run campaigns focusing on very niche communities. A worldwide agency needed to find style seekers in London, for a leading fashion brand...
A sports team used Audiense to understand their community and activate the market share they had for their travel sponsor. This company ran an Audiense Insights report on the travel market plus other tools the platform provides, to understand what percentage of their own audience was interested in travel...
A company wanted to understand the running market in order to know if they had the biggest market share of runners. Using Audiense they realised that “@Nikerunning” held the biggest share of their audience...
A very popular fashion brand wanted to shed light on the trends within the style seekers audience, in order to use it to inform creative ideas/platforms. The brand used Audiense methodology as focus group, with thousands of people freely exposing their interests, behaviors...
A leading mobile technology company wanted to target consumers experiencing bad service with their competitors. With Audiense, the brand was able to apply the 1:9:90 audience strategy, identifying and targeting different groups...
A British retailer used Audiense to uncover a new market and engage with them. They were able to see everything that custom groups of Twitter users were talking about, uncovering interests of target personas, and gaining actionable insights about key demographics...
Using social data, an innovative companies is able to identify and understand any audience tailoring their strategy and delivering their purpose in the most impactful and relevant way possible. Through a data-led approach Audiense helped identify, understand and reach a new market, ensuring maximum awareness of your brand new offering.
Finding the best talent can sometimes be complicated, especially if what a brand seeks are more specialized profiles that don’t have a role too defined. Audiense tech team was looking for a developer with experience in certain technologies that normally are not described on a LinkedIn profile, or on employment platforms or on Twitter...
The community manager of a brand knew the importance of building a dedicated Twitter community. He knew they need to follow the right people to build effective business relationships with influential and active people in their market sector...
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A publisher wanted to identify a list of fortune 500 CEOs that they could add to the newspapers’ own list. They did this through using Twitter lists created by other newspapers, journalists and brands...
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The Twitter followers of a leading insurance company’s CEO began to grow in a suspicious way. The new followers were profiles related to politics and fake accounts systematically following the CEO...
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The most Twitter-savvy brands itself use Audiense to understand what micro and macro accounts (brands, people, publishers) influence their markets or industry...
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A fashion brand wanted to evaluate the effectiveness of having multiple handles in regards to different products. They suspected that their main handle of 3.5 million users would be effective for marketing across their different product lines...
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A popular sports brand wanted to evaluate the effectiveness of their campaigns on their current community. They used Audiense to monitor those talking/engaging with them over the last 6 months vs. who was following them...
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If you are an expert in Social Listening we are sure you are aware that there are different Twitter APIs that respond to different uses cases. One classic misunderstanding is companies that use the decahose usually to spot trends or for research among other things...
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Modern audiences are not short on options for content, and traditional publishers need to constantly look to the leaders in technology to retain a relevant contemporary voice...
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When a content strategy is proposed, and customisation is worked on, it is necessary to take into account not only what but also what and when content is delivered to target audiences.
