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Audience intelligence - Audiense solutions - Paid media always delivers

Public Relations

Paid media always delivers

Putting the content in front of the right influencers

Even if paid media isn’t part of a PR plan, it’s mandatory to think about using it to reach all of your audiences, including influencers.

A B2B company wanted to reach B2B influencers through paid media. With Audiense they were able to:

  • Identify around 500 people 
  • Upload them to a Twitter’s tailored audiences, after adding additional handles in order for the audience size to reach the minimum

The brand created a piece of content that added real value to the conversation and... 

... promoted the content within the uploaded audience, putting their content in front of the right influencers.

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