Audience-centric social listening

Get rid of noise & get value

Relevance is the key

Most keywords and hashtags are never exclusive to one conversation... A prestigious brand found that their campaign hashtag was not exclusive to them.

When you have a keyword that is shared with a big audience then social listening becomes a real pain. This is where with the use of sophisticated segmentation, they were able to:

Refine Audiense analysis of this audience
Remove whole segments that weren’t relevant to the conversation

How did they use Audiense:

Create an audience intelligence report out of the audience that participated in the conversation.
Import back to their social listening platform the segments they were interested in, removing the noise from the segments that were referring to another brand.
Understanding the conversation from the different point of views