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Audience intelligence - Audiense Solutions - Media/brand/Influencer affinities for advertising & sponsors

Advertising

Media/brand/influencer affinities for advertising & sponsors

Maximizing the relationships

A well-known gambling company used Audiense Insights to understand the audiences of their sponsors (5 clubs).

With this understanding, they were able to:

  • Influence their sponsor strategy to push certain activities to different sponsors based on the target audience they wanted to grow
  • Maximize the relationship with the target audience

The brand collaborated with the sponsor as well to use the right media and...

... the right channels to target those audiences more efficiently.

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