Approaching relevant sponsors

Sponsors have a limited budget and limited time to vet sponsor seekers.

A leading uk football club wanted to identify potential partners they could approach to sponsor content on their service. They used Audiense Insights in order to:

• Analyse their different markets by creating audience intelligence reports on their fan and their players base and their players by country and sometimes citites.
• Determine the five potential (and relevant) sponsors they could approach based on their audience and their competitors' audience