Nous contacter
Connexion
S'inscrire gratuitement
Nous contacter
Connexion
S'inscrire gratuitement
miguel-machado-546176-unsplash.jpg

The influencers with engagement rates 24x higher than PUMA, and how PUMA found them
5d54f02a5fb2246c3058171b3dd19f1b_preview_featured.jpg

About Puma

PUMA is a major international sportswear company that designs and manufactures athletic and casual footwear, apparel and accessories.
ev-625717-unsplash.jpg

Le défi

Find local influencers around the world to penetrate running communities and drive conversations about PUMA

 

La solution

Sophisticated segmentation was used to find influencers and monitoring functionality identified and analysed those who engaged

Les résultats

  • 10,000+ unique uses of localised IGNITE hashtags, captured for retargeting
  • Monitored engagement with the campaign in over 80 countries
  • Influencers averaged 24 times higher engagement rates than PUMA’s core accounts
  • Monitored conversations about the campaign taking place by the followers of the influencers, demonstrating their effectiveness
  • Audiense data showed that PUMA were missing peak posting times by over two hours in some markets
countries engaged
unique uses of the #
higher engagement rates
chanan-greenblatt-50120-unsplash.jpg
“The Audiense platform was an important tool in precisely unearthing influential users we wanted to use for our campaigns. It would be difficult to manually discover these niche profiles; using Audiense made it a lot easier for us to hone in on the best profiles for us to work with in each city.”
Mark O’Marketing - VP Sales & Marketing, Xappp

Leslie Fines
Social & Content Strategy Manager, Digitas

Download Now

 

Aidez-nous à partager cette histoire !
   
← Retour aux études de cas