The Role of Social Data in the needs of Brands for segmentation
In this webinar, Audience Strategies Director David Boyle, Pulsar EVP of Behavioral Science Nisa Bayindir, OMD EMEA Executive Director - Social Intelligence Adam Abu-Nab, and Audiense CEO Javier Burón will share their experiences of Customer and Consumer segmentation, how social data plays into it and the needs of brands in adapting to the new normal.
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