Unlock the US Open Audience

Ce qu'il y a à l'intérieur :

Inside, you’ll find 8 distinct audience profiles—from the data-driven Achiever, to the celebratory Drink Enthusiast, to the leisure-seeking Resort Relaxer. Each comes with actionable insights you can use to: 

• Understand what truly drives each fan segment
• Identify the brands, influencers, and media they trust
• Tailor your campaign strategies to maximize impact
• Create content that resonates both at the event and at home
  

Who’s in the pack?

• The Sports Addict – the diehard fan glued to every serve 

• The Active Sporty – performance-driven, always looking to improve  

• The Achiever – ambitious, success-oriented, and prestige-driven  

• The Resort Relaxer – views tennis as part of a luxury getaway  

• The Drink Enthusiast – connects tennis with celebration and social moments  

• The Casual Engaged – mainstream fans following the drama and celebrity culture  

• The HNWI Luxury Resort Relaxer – high-net-worth travelers seeking exclusive experiences  

• The Family Spirit – parents and kids making tennis a bonding activity  

Why download?

Tennis has grown by 25% since 2019, with 1 in 12 Americans now playing—and the US Open is the ultimate stage to reach them. Whether your brand is in travel, lifestyle, finance, CPG, or luxury, this pack gives you the playbook to join the hype and create campaigns that convert. 

Download the free US Open Audience Targeting Pack and get the insights you need to ace your next campaign.