Unlock the Gen X US audience

Ce qu'il y a à l'intérieur :

• Audience Overview: explore the largest segment of Gen X in the US. Understand what motivates them, how they spend, and how they define value.
• Psychographics & Lifestyle Drivers: from home makeovers and cruises to loyalty programs and skincare routines, dive into the habits and values driving Gen X’s $15.2 trillion in projected spend.
• Platform & Channel Preferences: see where they’re researching, shopping, and getting inspired. Understand their preference for email, web, and traditional media over social ads.
• Brand & Product Affinities: uncover the retailers, travel sites, health tools, and legacy beauty brands that already have Gen X’s trust, and how your brand can earn it too.  

Pourquoi c'est important :

Gen X is often overlooked in marketing plans, but with an average household spend of $95K/year, and unmatched brand loyalty, they’re the generation you can’t afford to ignore. 

 They’re at the peak of their careers, their kids have moved out, and they’re finally prioritizing themselves; their health, homes, travel, and beauty routines. 

 This pack helps you get it right with the generation that values quality over hype, reads reviews before they buy, and stays loyal to brands that prove their worth. 

Whether you’re selling luxury wine, farmhouse decor, wellness tech, or weekend escapes, this pack gives you the insights, segments, and strategies to actually reach them

Don’t sleep on the most spend-ready generation in America.

Get the data. Understand their mindset. And start marketing like they matter.