[Product Update] Bold New Look, AI Superpowers - Your Summer Product Update ☀️

Whether you’ve been soaking up the sun by the sea, hiking in the mountains, or enjoying a staycation, summer is winding down, but we’ve been anything but idle since our last update. 

It all starts with our bold new identity. Sure, you’ll notice the new logo, but it’s more than just a makeover. It’s a bold step toward uniting the very best of audience intelligence under one powerful banner. Our vision is simple: give you a truly 360° view of all your audiences, from digital to physical, anywhere in the world.   

Special shout-out to our design team for bringing this new era to life after months of work. You’ll see the transformation right from your brand-new login page, your first step into a fully unified experience. 

See the products updates summary 👇 

Exited to know more? Check what's coming here and we have quite a big announcement coming! 🎁 

What’s New?  

[Across tools] 🔍 AI Powered MCP Connections: Instant answers, Smarter Decisions 

With Audiense’s new MCP connectors, your AI assistant. (Claude, ChatGPT, etc.) can pull insights directly from your data, bypassing dashboards and filters entirely. Whether you’re working in Insights, Demand, Soprism, or Tweet Binder, you'll get exactly what you need instantly, without writing a single line of code. Ask, and you could instantly uncover: 

• Audience demographics without opening a report 

• Plain-language summaries of entire reports 

• Interest comparisons across regions 

• Top engagement channels in seconds 

• Ready-to-share insights for presentations 

🎥  Watch our Content Marketer use MCP with Claude to turn Soprism insights from a GoDaddy audience into a full content calendar. 

Want to dive deeper? Check out our full blog post to see how MCP connections unlock AI-powered audience intelligence. 

[Demand] 3 New Tabs to Power Your Next Win 

1. Demographics: Compare two entities side-by-side, globally or by country, allowing you to benchmark and contrast audiences more effectively. 
2. Intérêts :
   
   • • Discover what audiences care about most 
     • Compare entities side-by-side and filter by country for a deeper, more targeted view. 
3. Engagement: Go beyond audience size to see who’s actually interacting with content providing a more meaningful measure of influence and activity.

Hot tip 🔥 You can now download all data from each tab directly! 

Combined with the existing Channels, Countries, and Search Trends tabs, Demand now gives you a richer, more complete view of your entities and how they perform across the entire digital landscape. 

[Soprism] One Click AI Summary 

From data overload to clarity in seconds: Soprism’s one-click AI Summary delivers instant, actionable insights for every report, including custom dashboards with AI Widgets. 

And when we say one click, we mean literally one click! 

Login and check it out by yourself 🚀 

Qu'est-ce qui est mieux ?  

[Demand] Take Action from your Report List  

Save time with quick actions like: 

• View report definition  

• Make it public: Change access settings to Public to generate a shareable link for anyone.  

• Rename or clone: update your report’s name or create an exact copy. 

• Download your data: get a ZIP file with all your data neatly organized in folders. 

• Delete your report: remove reports you no longer need. 

[Demand] Spot opportunities in seconds with the channels heatmap graph 

Your Demand report opens directly in the Channels tab instantly revealing where attention is being won across social, search, and web:  

• Identify the brands, creators, or topics capturing the largest audiences with key insights like followers & subscribers, website traffic, search interest.   

See entities ranked by cross-channel demand score 

• Filter by entity, country, or channel, and switch to weighted scores to go beyond the numbers, turning data into strategic, competitive advantage.   

Perfect for spotting market trends, identifying growth channels, and sharpening your discovery analysis. 

 
[Demand] Easier Entity Requests 

Just two clicks and a quick note that’s all it takes to add an entity to your report. Honestly, the easiest way to see it in action is to watch 🎥. 

[Insights] PNG Export for Network Graphs 

You can now download a rich, visual map of your audience connections and drop it straight into presentations, reports, or internal docs. Whether you’re sharing insights with clients, aligning your team around key influencer clusters, or illustrating network structure in a pitch, a clean, ready-to-use PNG makes it faster and easier to tell your story with clarity and impact.  

Qu'est-ce qui s'en vient ?   

💡 Got an idea? Submit it here your input helps shape the future of Audiense. 🧡